Businesses and economies are becoming increasingly aware of the need to put sustainability at the top of their agendas as they look to build back better in the next chapter of growth following the pandemic. With a long-term view on the retail industry’s sustainable development, Lazada this month launched the LazEarth initiative and also announced Easy Green – a three-year partnership with Unilever – which both aim to make it easier for consumers to identify more eco-friendly options when shopping online.
For LazEarth, Lazada worked with brands and partners on a pilot initiative to point consumers toward more eco-friendly product options. The first phase of this initiative focuses on reducing plastic waste – an issue of great concern among the region’s consumers. To tackle plastic pollution, Lazada identified more than 70 brands and partners, mostly across the fashion and FMCG categories, and featured more than 5,000 of their products that are made, packed or shipped with reduced or better plastics. By making such products easily accessible on LazMall, the biggest virtual mall in Southeast Asia, Lazada hopes it will steer more consumers toward more sustainable choices, especially if they are already making purchases of high-use daily necessities. The initiative is also an opportunity to understand consumer preferences and attitudes toward more eco-friendly products.
“LazEarth is part of Lazada’s ongoing efforts to address plastic waste and help our buyers make informed decisions about sustainable products,” said Magnus Ekbom, the chief strategy officer of Lazada Group, who added that this initiative is just a start.
Similarly, the Easy Green partnership was developed with Unilever to help everyday consumers make better and more eco-conscious purchases. Under this initiative, Unilever created a special label to identify home care products that fulfil at least one of the following criteria: have a product formulation that is biodegradable; meet a minimum threshold of renewable carbon sources in its formulation; have reduced greenhouse gas emissions compared to its previous formulation; or use better, less or no plastic packaging. These Easy Green labels debuted on home care products in Unilever’s LazMall Flagship stores on Earth Day on April 22.
Both LazEarth and Easy Green are part of Lazada’s ongoing overall efforts to find solutions for environmental issues. For example, Lazada last year started offering alternative sustainable packaging materials to brands through its Fulfilment by Lazada service. The eco-conscious parcels use FSC-certified carton boxes filled with recycled shredded paper instead of plastic fillers.
Across Southeast Asia, Lazada has also rolled out other partnerships and initiatives aimed at building a sustainable eCommerce ecosystem. In Thailand, Lazada partnered with skincare brand Origins and the Rajapruek Insitute Foundation to plant a tree for every Origins product order made on the platform, with a target of planting 1,000 trees. In the Philippines, Lazada partnered with Basic Environmental Systems & Technologies to provide cashback rewards through LazGoGreen, Lazada Philippines’ package recycling program. By dropping off their recyclable Lazada packages at the nearest collection points in Metro Manila or Cagayan de Oro, customers can earn environment points that can be converted into Lazada Wallet Credits. Meanwhile, together with Smoot Motor in Indonesia, Lazada Logistics introduced Blue Vehicle, a practical and environmentally friendly package delivery fleet for Lazada’s frontliners in the country. And in Vietnam, Lazada partnered with the National Trade Promotion Program to offer lychees from farmers in Hai Duong during the pandemic, enabling Vietnam’s rural farmers to reap the benefits of participating in eCommerce and ensuring the agricultural sector’s long-term growth in the digital era.
“As part of our commitment to build a lasting eCommerce business in Southeast Asia, we recognize that sustainability and new value creation will become increasingly important to our long-term success,” said James Chang, Lazada’s chief business officer. “We look forward to forging more collaborative partnerships and initiatives that will empower our brands, partners and consumers to come together to create responsible and sustainable shopping and consumption habits.”
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