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  • By: LazBeat Staff
  • Nov 16, 2021

Pham Thi Thao Hien, 24, LazLive Livestreamer, Lazada Vietnam

Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 9,000 people who work at Lazada. Click here for more stories from this series.

“My story with Lazada began two years ago, when I was engaged as a freelancer to emcee for a booth game at Lazada Vietnam’s 11.11 seller conference. Some of Lazada’s livestreaming (LazLive) team members approached me and asked if I would like to become a professional livestreamer. At that time, livestreaming was only just gaining some traction in the eCommerce world, and I was still pursuing an information security degree in university, so I didn’t jump at the opportunity right away. But the team was persistent! They contacted me again about a month later and changed my mind. Looking back, I think it was meant to be.

Today, in addition to hosting livestreams, I also produce the shows. In 2020, a year into the job, I worked with the LazLive team to launch and host a new series called “Slash-It” for 11.11. It was a first for a mega campaign in Vietnam. The initiative attracted millions of viewers and, before I knew it, people started to call me the “Queen of Slash-It”! Never in my dreams did I think this would happen. Introducing shopper-viewers to the best products, engaging with them online and helping our brands boost sales are what I love most about my job. As we celebrated the one-year anniversary of “Slash-It” last week, I was just grateful and glad to be part of this journey of bringing a new way to shop for people, many of whom have been homebound for many months. This is the future of retail, and it’s exciting to be a part of this future.”

This profile was compiled by Thu Pham from Lazada Vietnam’s public relations team.

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