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  • By: LazBeat Staff
  • Jun 30, 2022

Lazadian Legend: 10 Years of Wearing Different Hats

Our “Humans of Lazada” series takes a look at the professional and personal lives of more than 9,000 people who work at Lazada. As part of our 10th-anniversary celebrations, we are also profiling employees who have been with us for over the last decade in a new subseries called “Lazadian Legend.”

“Ten years ago, I was approached by a headhunter to join a new company doing eCommerce. Very few people in Southeast Asia knew much about eCommerce at the time, and even fewer people had heard of Lazada. Young and fresh out of school, I thought, ‘why not?’

Since then, I’ve worn many different hats at Lazada. My first role was to be a content creator, producing write-ups for products listed on Lazada. Back then, we bought items from malls whenever Lazada’s buying team (what we call the commercial team today) was not able to source products from suppliers. We did this even if the product we had to buy ended up being more expensive than our selling price – all so we could satisfy the consumers and build their trust in transacting on an eCommerce platform.

When Lazada started receiving more orders, we needed more people to look after operational tasks, including order processing, coordination with the buying team, packing, delivery and providing status updates. I decided to volunteer for this new role as a transaction manager.

Then, in 2014, I joined the customer care team. I was inspired by how everyone in the team had a customer-first mindset and how we all shared the same vision of improving the experience of both our buyers and sellers. We had, and still have, high expectations for customer care to be at the forefront of the business.

When I look back at the last 10 years, what’s kept me at Lazada is having unlimited opportunities to grow and explore different roles within the organization and having the chance to learn from many great leaders from various backgrounds. I have worked at four different Lazada offices across the region and was equally impressed by the strong and diverse talent that we had in each market.

I also appreciate how working across functions enabled me to form friendships beyond my own teams. Regardless of my department or level, I was able to build closer relationships with other Lazadians by sharing common interests.

Looking ahead to the next decade, I wish to remain curious, transparent and open to embrace and drive change. I strongly encourage everyone at Lazada to step out of their comfort zones to explore and be willing to take on new challenge within our organization. You will be surprised by what you can achieve!”

Aaron Eu Jin, 32, is the chief customer officer of Lazada Thailand.


Compiled and prepared by Natthachitkarn Saengsuk from the Lazada communications team in Thailand.

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