namber closed
namber closed

Search Now

namber closed namber closed

What would you like to see more on LazBeat?

namber
#HairDNA
  • By: LazBeat Staff
  • Jun 14, 2023

P&G and Lazada Launch Interactive Haircare Microsite

Multinational consumer goods company Procter & Gamble (P&G) last month announced the exclusive launch of a new haircare microsite, #HairDNA, on Lazada. Built especially for the eCommerce platform, #HairDNA brings expert advice to solve consumers’ biggest hair queries.

Shoppers on Lazada will be able to learn more about their hair needs and also get personalized recommendations for the best products and regimen for their tresses. By asking consumers for their current hair condition, hair goals and hair-related problems, the interactive platform can analyze the responses and offer customized advice, including tailored haircare tips and recommendations on the perfect product regimen from brands that are available via P&G’s official LazMall flagship store, including Head & Shoulders, Pantene, Herbal Essences and Rejoice.

“With a wide repertoire of beauty choices online, as P&G, we want to be able to streamline the shopping process for our eCommerce shoppers in an easy and interactive way to understand their problems and provide quality recommendations from our brands,” said Moran Lucy, senior director for eCommerce sales for Asia Pacific, Middle East and Africa at P&G. “With #HairDNA, we are step-changing the way Lazada shoppers can find the right haircare products that suit their personalized hair types. This is the first of many partnerships with Lazada that we will embark on together to deliver a great shopping experience for our shoppers.”

Regina Toh, senior vice president of regional strategic accounts (FMCG) at Lazada Group added: “With increasing numbers of shoppers on our LazBeauty channel, haircare products have regularly been hot favorites with our shoppers, thanks to the great deals and engaging online shopping experience that we provide. Lazada is delighted to drive the beauty category further with leading P&G brands – from sampling to full hair regime exploration – via #HairDNA and to leverage the power of data and technology to provide personalized recommendations to consumers across Southeast Asia.”

The #HairDNA microsite is currently available in Indonesia and is set to be rolled out in the Philippines later this month and across the rest of the ASEAN markets by July.

Related Stories

Lazada and the Professional Models Association of the Philippines

LazBeat News Roundup: Top Model Content, an E-Waste Initiative and Empowering Women

Highlights from this week’s roundup include a partnership with a local model network, an e-waste disposal management campaign and a series that champions women’s voices.

By: LazBeat Staff
  • Feb 20, 2024
LazBeat x She Talks Asia - Female Fridays with Jacqe Yuengtian-Gutierrez and Evan Maderazo

Lazada Philippines and She Talks Asia Amplify the Voices of Women

The eCommerce platform has launched a weekly series that turns the spotlight on inspiring female entrepreneurs.

By: LazBeat Staff
  • Feb 20, 2024
Featured image by rawpixel.com on Freepik

How AI is Transforming ECommerce in Southeast Asia

Intelligent innovations are creating more dynamic online shopping experiences.

By: LazBeat Staff
  • Feb 20, 2024