The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. Highlights from this week’s roundup include Lazada’s 11th birthday sale, traffic-stopping runway shows in Southeast Asia’s fashion capitals as well as Lazada Logistic’s new campaign in Indonesia.
Highlights from Lazada’s Epic 11th Birthday Sale
Lazada recently celebrated its 11th anniversary with an 11-day campaign across its six markets. The birthday campaign brought consumers exclusive deals and discounts from well-known brands across all categories. Within the first 11 minutes of the mega campaign, the platform registered an 11-fold uplift of orders compared to normal days. Consumers were also treated to an exciting lineup of content on LazLive as well as Lazada’s signature super shows that featured top celebrities and performers. In Hanoi, more than 30,000 attendees joined in the fun at the Lazada Birthday Supershow. The show also recorded 7.6 million views across all online channels.
Lazada Celebrates International Women’s Day with Fashion Events in Malaysia, Philippines and Indonesia
Lazada this month introduced several fashion-focused activities across the region in conjunction with International Women’s Day on March 8. In Malaysia, Lazada transformed Kuala Lumpur’s busiest crosswalk into a fashion runway for an exclusive show that featured the latest styles and trends as well as collections from renowned local fashion brands, such as Naelofar, Rico Rinaldi, Petit Moi and more. Meanwhile, in the Philippines, LazLook hosted a “shoppable runway” that allowed participants to add their favorite looks from the catwalk straight to their carts. The eCommerce giant also teamed up with brands such as Forever 21, Penshoppe and Mikana to help fashionistas bring their dream outfits to life. Also part of the event was the unveiling of a 20-foot mannequin at Market! Market! shopping mall in Manila that will showcase LazLook’s trendiest outfits until March 29. Fashion events also took place in Indonesia, where six local influencers joined forces with six homegrown fashion houses to introduce an exclusive lineup of crossover items for LazLook.
Lazada Indonesia Launches Multi-Channel Logistics Campaign
Lazada Logistics unveiled its #SatuLangkahLebih, or One Step Ahead, campaign to highlight its multi-channel logistics (MCL) solution for online sellers in Indonesia. The campaign shines the spotlight on how MCL can address common operational challenges faced by sellers and allow them to fulfill orders across all eCommerce channels with ease. Since being introduced to Southeast Asia in 2021, Lazada Logistics’ MCL solution has simplified operations for online sellers and empowered them to deliver the best experience to their customers.
Highlights from this week’s roundup include a partnership with a local model network, an e-waste disposal management campaign and a series that champions women’s voices.
The eCommerce platform has launched a weekly series that turns the spotlight on inspiring female entrepreneurs.
Intelligent innovations are creating more dynamic online shopping experiences.