The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This week’s roundup includes highlights from Lazada’s 12.12 shopping festival.
Highlights from Lazada’s 12.12 Year-End Sale
Lazada wrapped up the last shopping festival of 2023 with its 12.12 mega campaign, which was packed with unique shopping experiences for consumers across Southeast Asia. In Indonesia, for example, Lazada was the official online shopping partner of Harbolnas and introduced an exciting lineup of activities, including three online-to-offline pop-up festivals featuring immersive booths and star-studded concerts. Meanwhile, in Thailand, the eCommerce platform celebrated local Thai fashion labels with an interactive fashion show in the heart of Siam Square in Bangkok. During the show, shoppers were able to instantly add their favorite looks to their carts by using the image-search feature on the Lazada app.
Lazada Philippines Champions Local Products and Sellers
Lazada recently launched a new campaign to highlight local products, businesses and entrepreneurs from the Philippines. Designed as a holistic support program for MSMEs, the PiliPino by Lazada initiative includes mentorship opportunities as well as a microsite dedicated to locally made goods. To mark the campaign’s debut, Lazada hosted a special event that invited successful Filipina entrepreneurs to share stories about their eCommerce journeys.
Lazada and Hypefast Support Local Brands and Sellers in Indonesia
Lazada Indonesia and local brand aggregator Hypefast have embarked on a long-term collaboration to bolster the growth of local brands in Indonesia. Under this plan, the two companies will collaborate closely to introduce exclusive launch products, joint events, marketing barters, training and development programs and other services to help local brands expand their digital presence. With over 500 notable local brands already on Lazada, the collaboration is envisioned to further strengthen the local business ecosystem.
Highlights from this week’s roundup include a partnership with a local model network, an e-waste disposal management campaign and a series that champions women’s voices.
The eCommerce platform has launched a weekly series that turns the spotlight on inspiring female entrepreneurs.
Intelligent innovations are creating more dynamic online shopping experiences.