The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This week’s roundup includes highlights from the 12.12 shopping festival, Lazada Malaysia’s partnership with Resorts World Genting and Lazada Vietnam’s double CSR awards recognition.
Highlights from 12.12
Lazada’s 12.12 All Out Year-End Sale saw various new records and milestones across its six markets. Beauty sellers saw a 10x uplift in sales compared to normal days, and at least two makeup and skincare products were sold every two seconds during the event. Meanwhile, three out of four new sellers in Indonesia, the Philippines and Vietnam made their first 12.12 sales, and 1,212 orders were delivered across Thailand, Indonesia and Vietnam within the first 12 hours of the mega sale. The number of new shoppers at this year’s 12.12 also surpassed the entire population of Singapore, reflecting the popularity of this year-end sale.
Lazada Malaysia Partners with Resorts World Genting
Lazada recently announced a long-term strategic partnership with Malaysia’s premier integrated resort destination, Resorts World Genting. Through this partnership, exclusive packages, digital vouchers and affordable deals from Resorts World Genting will be made available on Lazada. The eCommerce platform will also work closely with the resort to bring immersive experiences to Malaysian consumers. To mark the partnership, Lazada Malaysia held various promotional activities at Resorts World Genting properties during its recent 12.12 shopping festival, including a voucher balloon drop at the Skytropolis Indoor Theme Park.
Lazada Vietnam Receive Two CSR Awards
Lazada Vietnam recently took home two awards for its corporate social responsibility (CSR) efforts. The Saigon Times’ CSR 2022 Merit Award and American Chamber of Commerce’s CSR Recognition Award both honored Lazada for its continuous contributions to the wider community and its accomplishments in creating long-term economic and social value in Vietnam. The eCommerce platform’s notable achievements in recent years include its COVID-19 relief efforts, its Lazada Forward Scholarships and its ongoing partnerships with various government entities to support the digitalization of local enterprises.
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