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  • By: LazBeat Staff
  • Nov 28, 2022

LazBeat News Roundup: Highlights from 11.11

The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This week’s roundup includes highlights from 11.11, Lazada’s biggest one-day sale. We also cover Lazada Women’s Fest in Indonesia and Lazada Singapore’s recognition as one of HR Asia’s Best Companies to Work for in Asia 2022.


Highlights from 11.11, Lazada’s Biggest One-Day Sale

Southeast Asian consumers enjoyed another successful 11.11 shopping festival with Lazada. Across its six markets, the eCommerce platform recorded an uplift of 124 times in sales just 11 minutes past midnight on Nov. 11 compared to normal days. Shoppertainment initiatives also continued to prove popular with Southeast Asian shoppers, who spent 40 times more money while watching LazLive during the campaign compared to normal days. Many interesting consumer purchasing habits also emerged from the event, including Vietnamese consumers’ love for black sportswear, the surge in demand for Lego during Malaysia’s gift-giving season and more.

Lazada Women’s Fest Takes Place in Indonesia

Lazada Indonesia recently held its Lazada Women’s Fest, a three-day event that aimed to inspire youths, especially women, to follow their passions and pursue their dreams. The event included talk shows with inspiring personalities; music performances with local celebrities; and other immersive activities, such as LazBeauty and LazLook Playground. Lazada also provided opportunities for female business owners with a competition called “Elevate Women,” which selected 10 entrepreneurs to present their business development plans to a panel of judges. All entrepreneurs received business assistance from Lazada and the opportunity to gain exposure and potential investments from judges. Meanwhile, to support local businesses, Lazada also used the event as an opportunity to launch special collaborations between 10 local fashion and beauty brands and prominent influencers.


Lazada Singapore Receives Accolade from HR Asia

Lazada Singapore was recognized among the HR Asia Best Companies to Work for in Asia 2022 (Singapore edition) winners list. This year’s awards explored companies’ efforts to promote diversity and inclusion in the workplace while also meeting HR Asia’s other stringent evaluation criteria. In particular, Lazada Singapore was lauded for its employee engagement and workplace excellence as well as its initiatives to take care of employees’ wellbeing at the workplace. Lazada Thailand was also recently recognized with accolades for its workplace excellence, including being named as one of HR Asia’s Best Companies to Work for in Asia (Thailand Edition).

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