Lazada Malaysia Launches Online Store Catering to Muslim Community

Lazada Malaysia last week announced the launch of Laz Halal, a dedicated online store for Halal-certified products. Unveiled ahead of Aidiladha, the new store is the latest step in Lazada’s ongoing commitment to be a one-stop destination that caters to the differing needs of its broad consumer base.

Making it easier for Malaysia’s Muslim community to access a greater range of verified Halal goods, Laz Halal offers products from both local and international brands that have received certification from Jabatan Kemajuan Islam Malaysia (JAKIM), the government agency that overlooks Islamic affairs. Not only are consumers able to browse and shop for a wide range of products by simply clicking the Laz Halal icon, they can enjoy exclusive benefits during special campaigns and shopping festivals, such as the recent 7.7 Mid-Year Mega Sale.

“Our primary goal is to meet the needs of consumers who are looking for a trusted online destination to buy certified, good quality and value-for-money Halal products with confidence, knowing that it has been verified before being featured in Laz Halal,” said Syarif Lee, chief customer officer of Lazada Malaysia. At the same time, the store will also help businesses that offer Halal-certified goods reach a wider audience, Lee added.

A similar channel, Lazada Amanah, was launched in April 2021 in Indonesia, which is home to the largest Muslim population in the world. Meanwhile, in March, ahead of the Ramadan festivities, Lazada Singapore partnered with One Kampong Gelam to help digitalize Muslim businesses and also highlighted Halal products on an exclusive channel on Lazada as well as online grocer RedMart.

As eCommerce plays an increasingly important role in the daily lives of shoppers across Southeast Asia, Lazada has continued to step up its efforts to ensure that it can meet the diverse needs and demands of all those it serves. In January, it launched LazLook, an online destination designed specifically for fashion-forward Gen Z shoppers in Thailand. Meanwhile, to help consumers in Singapore manage rising inflation and food prices, the platform in March introduced Laz Mama, which sells dry, non-perishable products, such as household items, snacks and everyday essentials. The platform has also launched targeted channels for charitable donations and eco-friendly items, among other products and activities. Last month, the eCommerce giant unveiled its new brand proposition, “Add to Cart. Add to Life,” reaffirming its status as a platform that goes beyond functional transactions to enrich the lives of its consumers.