Lazada Launches First-of-Its-Kind ECommerce Chatbot Powered by OpenAI ChatGPT Technology

Need a new skincare routine but not sure what products to shop for? Lazada shoppers in Singapore, the Philippines and Indonesia can now get suggestions and product recommendations by conversing with LazzieChat, a first-of-its-kind AI chatbot that can act as a personal shopper.

Leveraging Lazada’s own AI technology and the natural language capabilities of ChatGPT technology in Azure OpenAI Service, LazzieChat can respond to shoppers’ queries in a natural manner and also suggest relevant products or topics that may interest them. It can also look up product descriptions and share listings on Lazada directly in the chat, enabling consumers to make informed decisions quickly and purchase the right products conveniently with confidence. Just as importantly, LazzieChat’s algorithm adheres to Lazada’s trust and safety policies and is continuously being optimized to safeguard consumers’ experience on the platform.

“Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love, and create value for brands and sellers who can tap into new technologies to reach out to a wider audience. We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone,” said Howard Wang, Lazada Group’s chief technology officer.

“By combining the scale and power of Microsoft’s Azure OpenAI Service with the breadth of Lazada’s consumer reach, this collaboration will transform the shopping journey for Lazada’s customers, sellers and brands,” said Diomedes Kastanis, chief technology officer for Microsoft in Asia Pacific. “We’re excited to help Lazada welcome a new era of retail innovation with Microsoft Cloud. By adopting artificial intelligence, Lazada will deliver personalized recommendations, enhance the customer experience, provide faster customer assistance and transform the buying experience in APAC.”

LazzieChat is currently available in English in Singapore, the Philippines and Indonesia. A Bahasa Indonesia version is also available. The service is set to be rolled out in more languages and across other markets in the future.