As the global economy gradually emerges from COVID-19, businesses are also learning how to navigate the post-pandemic new normal. With the rise of omnichannel shopping and the increasingly entwined digital and physical worlds, consumer needs and preferences have not only shifted but continue to evolve, posing new challenges as well as opportunities for businesses.
To help businesses reimagine the future of commerce and understand key considerations that will shape the retail industry, Lazada Insider has teamed up with eCommerce enabler Synagie to host the Future of Commerce podcast – a series of five panel discussions with business leaders, experts and industry practitioners. The sessions explore the connected, experiential, personalized, carefree and purposeful future of commerce and provide practical insights on how businesses can plan ahead of time in order to be well positioned to deliver success in the next chapter of growth.
The first two episodes – launched on August 15 and August 22 – explored the connected and experiential future of commerce. Hosted by Lazada representatives, both sessions featured lively participation from industry experts in the FMCG, home and living as well as technology sectors. The panelists drew on their expertise regarding omnichannel strategies, delved into important considerations for businesses to thrive in the future and also shared their recommendations.
Lazada Insider is part of Lazada’s commitment to contribute to the knowledge-sharing of the digital commerce ecosystem. The business and technology podcast channel brings together industry experts and special guests to share insights, perspectives and exclusive interviews on trending topics that inspire brands, sellers and the general public. The podcast features a wide range of topics, including consumer insights, category trends, sustainability, digitalized operations and business analytics.
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