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  • By: LazBeat Staff
  • Mar 29, 2023

Fashion Brand Taps Lazada’s Multi-Channel Logistics Solution to Drive Growth

A decade ago, Indonesian actress Zaskia Adya Mecca and her younger brother, Haykal Kamil, founded ZM Zaskia Mecca. Thanks to its wide array of modern designs, the brand has grown into one of the best-selling Muslim fashion labels for women in Indonesia.

Despite her brand’s success, Zaskia has not rested on her laurels. Instead, she’s continued to innovate and adapt to the times. Zaskia’s business savvy was especially apparent during the pandemic, when she decided to pivot from selling offline to online and also trained the company’s employees on market trends and changes to shopping behavior.


The shift to eCommerce has allowed her business to grow even further, Zaskia said. “Because of the online shop, people who need Muslim clothes can easily place orders without having to come to the physical store,” she explained, adding that her company now handles hundreds of thousands of orders every month, most of which are placed online.


To handle the large amount of orders, Zaskia and Haykal turned to Lazada Logistics, which offers a wide range of services and solutions to address obstacles that online sellers often face, from complex operations management to limited warehousing space. In particular, though its Multi-Channel Logistics (MCL) solution, Lazada Logistics can help sellers manage the entire order fulfillment process from product collection to delivery, so that businesses can provide the fastest and best shopping experience to their customers.


“Managing logistics is a challenge for online sellers like us,” Zaskia said. “Lazada Logistics offers comprehensive logistics services through Multi-Channel Logistics. This simplifies ZM Zaskia Mecca’s operations, so we can focus on sales and marketing and can innovate to develop ZM Zaskia Mecca products. This way, we can be one step ahead in developing our business.”


Lazada Logistics’ Multi-Channel Logistics campaign in Indonesia.


“We understand that sellers and brands have a lot on their plate, especially to be able to serve customers well and to grow their business in a sustainable manner. For this reason, we are ready to help manage their logistics operations through our extensive infrastructure and logistics network spread throughout Indonesia,” said Lazada Indonesia Chief Logistics Officer Philippe Auberger. Lazada Logistics is committed to providing the best logistics solutions and will continue to innovate and improve services to meet evolving customer needs.

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